The independent jury named the ISPO BRANDNEW winners from a total of 394 applications. The jury meeting, where the experts got to know, tested the products and in the end selected the best newcomers, lasted close to ten hours. You can see which experts evaluate the products here.

The ISPO BRANDNEW winners of 2017 will present themselves at ISPO MUNICH 2017 in hall B5 in the ISPO BRANDNEW Village. ISPO.com is already showing the winners of the start-up competition. 

How getting started in the sports industry can be easier for your start-up, too: Find all the information on the start-up competition ISPO BRANDNEW here >>>>

Category Hardware Summer: flying tent

The popup tent has long since come out on top among outdoor fans – nearly everyone is familiar with the principle. flying tent oriented itself towards the idea of the popup tent, but nevertheless adds one more function: that of a hammock. All at once the fear of invading rainwater is history, because the flying tent hangs in the air. Of course, the tent can also be set up on the ground. One important detail: Those who need cover from the tent in the rain can do so on the move: it also serves as a poncho.

Country of origin: Austria

More on the brand here: www.flyingtent.com

Category Hardware Winter: Anticonf

Above all Anticonf developed a snowboard that’s convincing, through its sustainability – but without any setbacks in quality. Bent bamboo stringers channel strain and relief through the feet on the edges, while the board saves on weight by using cork with flax fibers. This also results in excellent damping. But the question remains: Who invented it? The Swiss, of course – under the slogan ‘Greener, Lighter, Stronger.’

Country of origin: Switzerland

More about the brand here: www.anticonformiste.ch

Category Fitness: interactiveSquash

Everyone loves the little games on their smartphones – and now they’re also being used for fitness training. interactiveSquash combines gaming and fitness through movement sensors and projectors. While training you can storm the interactive leaderboard or compete with players all over the world at the same time. Aside from that, interactiveSquash manages real-time feedback for performance improvement. The games, which react directly to the movements and actions of the athlete, are provided for squash studios that want to offer their customers fun and action.

Country of origin: Germany

More about the brand here: www.interactivesquash.com

With ISPO BRANDNEW, your start-up can come out on top in the sports business, too: Find all the information on the start-up competition here >>>>

Category Wearables: PIQ

A nanocomputer on a golf glove: the small device scans the grip, speed, and overall motion sequence. But the PIQ Robot isn’t just usable for golf; it analyzes several sports – with it being able to process millions of movement data and simultaneously giving feedback to the user on their smartphone. If the athlete sticks to the PIQ Robot’s tips, soon they’ll definitely become a real star in their sport.

Country of origin: France

More about the brand here: www.piq.com

Category Style: NoMoreBlack by Kos 

A simple question: What does a wetsuit look like? Black, of course. Wrong! That's because the wetsuits by Kos have changed the name of the game: Finally, bringing more color onto surfboards and to the water. Together with artists from all over the world, Kos produced full-surface prints that really are eye-catching. The jury rules: extremely stylish. The Russian-produced wetsuits will also be a serious head-turner at ISPO MUNICH 2017.

Country of origin: Russia

More about the brand here: www.facebook.com/nomoreblack

Category Accessories: YoYo Mats

Whether during yoga in the sports hall or freeletics training outside: the first problem with the fitness mat is that it won’t let itself be properly laid out, but then in the end has to be painstakingly rolled back up. In contrast to that the YoYo Mats by inventor Aaron Thornton roll themselves up and reliably stay laid out on the floor. The founder hit on the idea based on a self-retracted armband. A true innovation for all yoga and fitness fans.

Country of origin: USA

More about the brand here: www.yoyomats.com

Category Athleisure: BREDDY'S

Now you no longer have to decide whether you want to rely on nasty rain pants during foul weather, or would rather travel in casual pants: The crossover pants by BREDDY’S combine style and functionality. The pants are breathable, water- and dirt-resistant, ergonomic, and fast-drying. But the pants aren’t just convincing for biking to work: they can be used for any sport, and definitely match the athleisure trend that optimally combines sports and free time.

Country of origin: Austria

More about the brand here: www.breddys.com

Category Social Awareness: Football for Life

The Football for Life: Champions Academy (F4L:Academy) supports children in the Philippines from poor backgrounds with a sports/teaching program. Children are meant to gain motivation to perform well in school from their positive experiences in the soccer program, making it easier for them to break the cycle of poverty. The approach of the Organisation Fund Life’s program: athletic successes strengthening self-confidence, which then also pays into academic successes and forms the foundation for a good career. The program is supported by the United Nations International Children's Emergency Fund (UNICEF).

Country of origin: Philippines

More about the project here: www.fundlife.org/football-for-life.html