Image credit:
Messe München GmbH
LISTICLE/05/17/2023
16

hot newcomers at OutDoor by ISPO 2023

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Ready for over 600 exhibitors? OutDoor by ISPO from June 04 - 06, 2023 has quite a few highlights in store. From minimalist designs to crazy color plays, from merino to alpaca wool, from hand to foot specialists. We can't wait, so we're already introducing you to the 16 hottest brands that will be part of the event for the first time.

01

Berghaus

"Make the mountain your playground" is the campaign of the British brand Berghaus. And with their outdoor clothing and equipment, they enable their customers to do just that. For maximum weather protection and comfort, they use waterproof and breathable Gore-Tex materials in many jackets. Not only comfort, but also sustainability is a top priority for the outdoor brand: In 2015, Berghaus was the first British brand to join bluesign® in order to reduce the negative impact of the textile industry on the environment and people.

02

Brunton

Explorers and adventurers beware: with the navigation gadgets from Brunton you will always find the right direction. With dedication and craftsmanship, the brand conjures up precision compasses and pocket transits to the highest standards. And that already in 1894, when the geologist and engineer D.W. Brunton invented the Pocket Transit compass. The navigation systems are mainly used on difficult terrain or for scientific expeditions. The global needle system in most of Brunton's compasses is particularly pleasing to world travelers, as it enables orientation in both the southern and northern hemispheres.

03

Crazy

Ready for crazy designs from Italy? Then look forward to the Crazy brand, which presents its colorful and unique outdoor pieces. Not only that, they are the only brand to fully embrace the "Fast & Light" philosophy. Unlike the large and heavy traditional outdoor clothing, Crazy reduces weight and volume to a minimum, removing all superfluous elements. Together with athletes, they develop clothing for effective movement and make every mountain experience a highlight.

04

Devold of Norway

"The best experiences start with choosing the right clothes." And that's what wool pioneer Devold of Norway has in store. The brand has been developing outdoor clothing made of merino wool for 169 years. The values of the Norwegians speak for themselves: quality, nature and humanity are in the foreground. For this, and for the durable wool products outdoor enthusiasts and athletes around the world appreciate the brand.

05

Eddie Bauer

Whether hiking, climbing, skiing or camping, the US brand Eddie Bauer has been equipping outdoor fans with jackets, shirts, pants, shoes, sleeping bags, tents and backpacks for 120 years. Particularly special are the innovative products and technologies, such as the "Downlight" concept. This uses special sewing techniques for down fillings in jackets and vests to maximize thermal performance.

06

HESTRA

From cycling to hiking. From classic designs to modern cuts. From leather to wool. At family-owned HESTRA, it's all about hands. Since 80, the company founded by Martin Magnusson has been perfecting the glove game, now in its third and fourth generations. With more than 400 models in its range, HESTRA is optimally equipped for everything and for everyone. The special thing: Everything they make is grown in the high forests of the Swedish province of Småland.

07

Igloo

A hot summer day in nature, a cool drink can not be missing. Thanks to the coolers from the world market leader Igloo, it doesn't have to. The brand became known for its Playmate coolers, which were launched in 1971 and, thanks to their innovative design, have even made it into the Smithsonian Museum. Igloo is a master of innovation: the first plastic cooler in the 60s, the first cooler on wheels (1994), the first hard-shell coolers made of recycled plastic (2021) and many other cool inventions go to the account of the specialists.

08

J.Lindeberg

What do golf, skiing, tennis and outdoor have in common? J.Lindeberg transforms clothing for all of these sports into pure fashion pieces. The Swedish lifestyle brand knows what's trending and how sports enthusiasts can best showcase their clothes when teeing off, skiing downhill, serving up or climbing uphill. "We first introduced fashion to sports and then fused sports with fashion." With its collections and athleisure wear, the brand connects ideas, cultures, activities and people.

09

KINTO

User-friendliness and aesthetics in balance, this is what characterizes the Japanese lifestyle brand KINTO. Behind all their products are four basic principles: Balance, Detail, Comfort and Expression. In doing so, they create objects that integrate balance and inspiration into everyday life. Outdoor fans will especially fall in love with the diverse selection of drinking cups and bottles.

10

MONTURA

Montura is equipped for almost all outdoor activities: biking, ski touring, hiking, trekking, mountaineering, climbing and bouldering. The Italian brand combines freedom of movement and comfort with maximum protection in its clothing and equipment. Even real top and extreme athletes are fans and partners of the brand. Among them are Adam Ondra, Hans Kammerlander or Maurizio "Manolo" Zanolla.

11

Norrona

The Norwegian outdoor brand Norrona stands for "quality, function, design and sustainability". And it has been incorporating this into its outdoor clothing as well as equipment since 1929, constantly evolving. The brand had one of its technical breakthroughs in 1977 when it produced Europe's first Gore-Tex jacket. In doing so, Norrona focuses on sustainability and therefore founded the initiative "1% For Nature", whereby 1% of the total turnover is allocated annually to promote sustainability.

12

Sidas World

With more than 45 years of experience, the French company Sidas World is a true foot specialist. Together with top athletes and experts, it develops insoles, socks, foot care products and much more for the highest performance. The brand is a true specialist in heated products. Sidas World also actively fights for environmental protection and is committed to the planet with the Sidas World Foundation.

13

Silva

It all started 90 years ago with the invention of the first liquid-filled compass. Since then, Silva has become a true expert in outdoor gear. With headlamps, compasses, bags and poles, they enable adventurers to enjoy nature.

At OutDoor by ISPO 2023 , they will not only present the new Free series, which will be launched in fall 2023, but also new innovations for spring 2024. Among them:

Type 1933 Compass: The Silva Type 1933 Compass is a traditional baseplate compass inspired by the classic SILVA compasses from the early days of the 1930s, 1940s and 1950s.

STRIVE FLY VEST: Strive Fly is the newest, slimmest and lightest running vest from Silva. It's made of breathable and lightweight ripstop fabric for optimal ventilation so you can focus on your speed.

RACE BELT 4: The new Race Belt 4 is the brand's slimmest hydration belt, perfect for shorter training sessions. It has an improved ergonomic fit, including a proven hugging system that follows your every move.

14

SQlab

SQlab is the market leader for ergonomic bicycle components in German-speaking countries and offer a colorful portfolio of saddles, handlebars, grips, clothing & Co. Focus are the Made in Germany bike saddles, which include the popular 6OX Infinergy Ergowave active. The brand rightly unites professionals such as Elias Schwärzler, Tomomi Nishikubo or Stefan Bötticher to form a top-class team of riders.

15

TentBox

Quickly turn the car into a camper for a spontaneous adventure? With the roof tents from TentBox this is possible. And in three quick steps: Find roof rack, check roof limit, choose roof tent. A practical and convenient solution for outdoor enthusiasts who like to be on the road and enjoy the freedom of camping.

16

Wølmark

Alpacas as inspiration? For the Finnish clothing brand Wølmark, of course. In the Andes, the temperature changes daily. The wool of the alpacas is ideally suited to this. So it made sense for the Finns to make hiking clothes from alpaca wool. The amazing fibers are hollow, wick moisture to the outside, regulate temperature, are antibacterial and lightweight! A real wonder wool.