News portal ISPO.com with new design

The fact that a trade fair nowadays offers a 365-day service is a logical consequence of the digital transformation. In the case of ISPO this means that the sporting goods industry has evolved, and ISPO.com, the leading sports business medium, is making progress in this development.

ISPO.com consistently illustrates this fact with the relaunch - permanently up to date, in a future-proof design and with consistent consideration of the latest technological development possibilities.

ISPO.com is the platform for experts in sports. We provide daily news, insights and services for business professionals and consumers. On the newly designed homepage, this is illustrated visually more clearly: large-format pictures reflect the focal points. Thanks to optimized user guidance, the user experience becomes even more sustainable.

The editorial team of ISPO. com, consisting of experienced, highly qualified journalists from the sports and business sector, supported by renowned guest authors, bundles the most important news of the global sports industry with editorials, reports, interviews and expert opinions of opinion leaders.

Companies, people, products, trends, markets and know-how: ISPO.com's department pages, which you will find below the navigation bar, already show that the sports business portal of the Messe München is aimed at sports professionals and end consumers alike. On the start page, the most exciting articles from different subject areas are placed below the three top topics. Currently, these are: News & People, Trends and Innovations, Career, Outdoor, Tips and Products, Asia and Snowsports.

At the end of each article you will find two clouds of topics - to further articles from the corresponding topic area as well as to the top topics of ISPO.com.

B2B and B2C from one single source, ISPO.com brings the world of sports together, according to the new brand claim "Accelerating Sports".

On ISPO, the digital touchpoints become consistently accessible. What applies to the new brand identity is consistently continued on the ISPO. com website. The offer of the full-service provider ISPO is mirrored 365 days a year on the net. This is also reflected on the website. The solution: All business solutions under one roof.

News, trade fairs, awards and innovations, community and further education are the major focal points of ISPO. They can be found in the navigation, are also at the centre of the website and will be even better represented by the relaunch of ISPO.com. This is particularly evident in the redesigned ISPO Munich website.

The ISPO Munich has been THE meeting place for the sporting goods industry for many decades - exhibitors, trade visitors and media representatives can find all the relevant information they need with just a few clicks on the new website of the world's largest sports trade fair.

The optimized structure guides the user intuitively through the channels segments, program and journey, and offers with "About ISPO Munich" a lot of exciting background information. The list of exhibitors and the hall plan are also just a click away

"Accelerating Sports" – this also applies to ISPO.com. Whether you are a sports professional and/or an end user, ISPO.com offers you the digital opportunities offered by the international sports network.

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