These trends moved the sports world in 2023

We will introduce you to our key topics and give you examples of articles that will get your brand message across to sports professionals and consumer experts around the world.

New year, new opportunity: now is the perfect time to plan adventures for the coming year, gain new experiences and set goals. We offer inspiration to help readers get the most out of their 2023.

Sports Business Corner
New year, new opportunity - also for brands and businesses. ISPO.com provides impetus for the sports business year 2023. What innovations are there in products or services, what trends are shaping the industry? And how can companies master the challenges of pricing policy?

Article

• Between diet frustration and eating pleasure: healthy ways to achieve your dream weight
• Competitive sports and vegan nutrition - is that possible?
• Gorpcore & Mountaincore: The new ultimate outdoor trends explained
• 7 ISPO Award products that no adventure should be without
• A look behind curious celebration and action days

The future is female. In February, we give female athletes, business owners and sports enthusiasts the attention they deserve - with exciting insights on social issues, food for thought and innovative products for women and inspiring personalities.

Sports Business Corner
Women are the new target group for the sports business industry: this month, ISPO.com looks at the market for all-female products and services. What development, marketing and sales challenges are forcing new approaches? We show where and how femininity is slowly but surely asserting itself in the male-dominated industry - and why that's good for sports business.

Article

• The (Un)Perfect Fit: How well does the sports industry fit women?
• 10 ISPO Award Winning Products Especially for Women
• Equal opportunity or male focus: How fair does the sports industry play?
• Pasang Lhamu Sherpa - National Hero and Myth
• These 101 women are shaping the future of sports - female athletes, entrepreneurs, game changers
• "Women like me often don't even come up as a target group" - Sandra Waschnewski of women's cycling apparel label Veloine
• When Luxury Meets Sport: How Inhorgenta 2023 Inspires the Sports Industry

In March, it's all about innovation - exciting trends and groundbreaking products, inspiring leaders and their challenges as well as fuck-up stories and brands that deliberately do something different to get ahead.

Sports Business Corner
We move between co-creation and direct-with-consumer. ISPO.com shows what innovation this shift is producing and how sports businesses can take advantage of it. We present newcomers that make retailers and consumers happy and show which trends are waiting in the wings. We also have exciting stories from our ISPO Collaborators Club.

Article

• Higher, warmer, more expensive, climate change! Is geoengineering the opportunity for ski tourism?
• 12 ISPO Award Winners Who Know How to Camouflage Their Innovative Technology
• AI in its infancy - how helpful are training plans from ChatGPT & Co?
• 7 unique wearables you probably haven't heard of yet
• Of fuck-ups and learnings: what you can learn from the failures of these two founders
• 8 Founders* and what sports can learn from them
• Making the Difference & Leveraging Brand Transcendence: How These 10 Brands Are Taking Responsibility

The reinvention of action sports. Why do surfing and yoga go so well together? Where do mountain biking and soft tourism form synergies? How is it that the "young savages" of unadapted brands are now pioneers of sustainability? ISPO.com goes in search of clues and meets action sports heroes, innovative newcomers and so-called "consciousness millennials" and their definition of action sports.

Sports Business Corner
Alternative Outdoor is a new movement from Action Sports. For sports business companies, this means rethinking, being bold and breaking new ground. We show what excites young consumers about this movement and how companies are implementing these insights for themselves. We also present brands that have changed and the potential that the new movement holds.

Article

• How certifications transform the textile and outdoor industry
• Honest and unsparing: What's moving the outdoor industry?
• How Yoga is Conquering the Action Sports and Outdoor Market
• Alternative Outdoor: How an MTB race breathes fresh life into Alpine communities
• Action sports and sustainability - how do they actually fit together?
• Action Sports: Now also where you are

The countdown is on for the outdoor industry's most important gathering - OutDoor by ISPO 2023 from June 4-6, 2023. That's why we're taking a look at the hottest trends and innovations, talking to industry movers and shakers, and athletes who are pushing boundaries. We also offer inspiration for your next adventure in the great outdoors.

Sports Business Corner
OutDoor by ISPO is just around the corner and we'll show you the outdoor trends for 2023 and 2024. What highlights await trade visitors at the trade show and what lessons can they learn for their companies in the sports industry? In addition, the order season is starting again and we show which brands you should have on your radar, which mistakes retail buyers should avoid and why betting on bestsellers is safe but not very brave.

Article

• Challenges of a CEO with Christian Schneidermeier from Ortovox
• Curse and blessing: This is how outdoor tourism fights against its downsides
• 9 ISPO Award winners the outdoor community will celebrate this summer
• Challenges of a CEO with Antje von Dewitz CEO of VAUDE
• These are the best 16 trail runners in the world
• ORCC: Hand in Hand for Climate Protection

Pride Accelerates Sports. Exclusion? Without us! We show how sport breaks down encrusted structures, gives marginalized minorities a voice, and how subcultures drive innovation and trends and we all benefit. From LGBTQI+ athletes* to Special Olympics participants, with us, they get to speak, share their experiences and inspire us.

Sports Business Corner
Transparency is king: Today's customers want transparency, in the product as well as in the company management. Closeness and authenticity are just as important as sustainability, traceability and diversity. This month, we take a look at exciting companies in the sports industry that live and breathe diversity and transparency, which brands are becoming love brands with attitude, and why diversity is not more appearance than reality for many brands.

Article

• Between soaring and crashing
• Sue Bird and Megan Rapinoe: Here’s How the Basketball Player and the Soccer Player Are Changing the World
• How the TENAYA OASIS LV performs in the test
• Re-think everything: The Green Deal and Sourcing
• LGBTQ+ in sports: the small difference lives on
• Lor Sabourin: Climber, adventurer, mental coach – and transperson.
• 9 gender-neutral ISPO Award winners - for everyone
• LGBTQ+ Athletes: How athletes are using their platforms to advance LGBTQ+ rights and inclusion in sports
• Between retirement home and TikTok fame: How "Granfluencers" are shaking up social media
• Off to the future: 5 innovative sourcing approaches that make sustainability a reality
• Down with the status quo! How women's sports are shaking up the media
• LGBTQ+: Pro footballer Josh Cavallo and other athletes taking a stand
• LGBTQ+ in sports: Are companies allowed to fly the flag?

July is about growth in all its facets, positive and negative. We offer the inspiration for growth on a sporting, economic and personal level. We show how minimalism drives a fashionable sporty lifestyle and gives an identity to an entire generation. We tackle the question of when to make a conscious decision against growth - for example, in favour of sustainability. And we clarify where growth ends and progress begins in sports.

Sports Business Corner
Profit is everything? Not for a long time! Innovative sports business companies are focusing on new strategies instead of pure profit maximization. The focus is on healthy growth, green concepts in production and retail, and customer loyalty through branding. We explain how to reduce returns and create circularity in retail, as well as taking a look at sustainable materials and the EU's Green Deal.

Article

• How do you overcome obstacles, Caro North?
• Mental Power: How athletes perform at the top of their game at crucial moments.
• Why growth at any price is obsolete
• Lifestyle made in China: How brands are profiting from the new lifestyle in the Far East
• 7 mental effects of golf that will change your life
• Against all odds: Hyrox competitions instead of wheelchairs
• Fast training success thanks to AI
• 9 ISPO Award Winner for personal growth
• 7 Do's and Dont's that help start-ups grow healthily
• 9 Athletes who have risen above themselves

We take a look at the different sports, their competitions and where they take place. We look at how sporting emotions connect us around the world and discover new exciting places in the process. In August, it's all about emotionally charged happenings, new sports events - and in the process, we reveal new ways to discover them: from sabbaticals to road trips and workations to urban summers.

Sports Business Corner
For the sports business, where products are produced is becoming increasingly relevant. Short distances, sustainable supply chains and local sourcing are in focus. Possibilities for saving resources and new strategies with product surplus are also moving the industry. With the many sporting events in mind, we also look at the business model of outfitters: "How risky and lucrative is merchandise at sporting events?" In addition, in connection with global sports happenings, we also show new forms of sports tourism and classify them for the sports industry. And we look at the rights business in sports, taking a behind-the-scenes look at TV and streaming providers and their deals with leagues and clubs.

Article

• Sportswashing: when Sport is the Opium of the People
• About Power, Problems and Perspectives - Interview with Ironman Manager
• 7 Events in the Alps you cannot miss
• From Olympics to Ecolympics?
• Biotope instead of environmental Sin
• Felix Neureuther reveals how and where sport becomes an experience
• 4 young favorites for the 2023 World Downhill Mountain Bike Championships
• Female sportswear: more than just a label
• Tips on how brands can utilize sponsoring for a lasting effect
• Olympics 2024: How brands use the emotions to their advantage
• Riedel Communications: "We have brought the sport to the people"

For us, the motto in September is: Move it! We won't stand still, no matter what happens. Everything to do with innovative forms of locomotion such as e-bikes and sports sharing concepts, movement in virtual space through (physical) eSports and innovative products that dissolve limitations.

Sports Business Corner
Without a bike, without me: Despite supply bottlenecks, the bike industry is still booming, not least since mobility is being rethought. We show how sports and retail benefit from new mobility concepts. We also look at the experts in logistics and show how complex supply chains can be made more sustainable. And last but not least, we take a look at the great mobility revolution and its impact on city centres and retail worldwide.

Article 

• Urban Mobility – reinventing the wheel
• IAA MOBILITY: the future of mobility
• Car hate and bike frustration? Everyone shift down a gear, please!
• Skateboarding: From rebel to pioneer
• ISPO Award: 5 winners for the mobility of tomorrow
• First carpool, then powder: How ski communities reduce travel emissions
• "Change hurts" – Sandra Wolf, CEO of Riese & Müller
• Micromobility for (micro)adventures
• These are the 10 most bike-friendly cities in the world
• Textile industry: the challenges 4.0

In October, we train our heads. Because this is where progress and innovations begin. We will inform you about mental training and resilience, as well as the latest self-optimization trends such as biohacking. Also on the agenda: athletes and business owners sharing their mental health experiences with us.

Sports Business Corner
Health is a megatrend! The market proves that the topics of physical and mental health are major drivers of innovation in the industry. We will show how companies manage to establish themselves in this area, why sports are the necessary complement to the healthcare system and how to think about this in business terms. Whether it's insurance, retreats, services or products: Health is the rising star in the sports business. At the forefront: the transformation to digital. We also take a look at eSports and show why the top-heavy sport is taking over the world and how entrepreneurs can benefit from it.

Articles

• Psychology of nutrition: Good appetite? How we decide what goes on the table
• Mental training: How simple techniques improve performance
• Surf Summit 2023: Wave of success for Europe's boardsports sector?
• Common sense for healthy training?
• Padel boom: glass walls going through the roof
• Business inspiration: 5 ways to new ideas
• Simple formula: more sport = more happiness
• Sebastian Kienle on mental power and the myth of Hawaii
• Pickleball - from garden game to billion-dollar industry
• Neuroathletics: Gamechanger or Placebo Training?

The time has come: The sports industry will meet at ISPO Munich from November 28 to 30! November is thus all about the trade show and how the most important sports meeting of the year creates the future. We bring it together: the hottest sports trends, the latest products, big brands and rebellious newcomers, visionaries, pioneers, big challenges and their solutions. We listen to heated discussions, meet great athletes and celebrate even greater successes. ISPO.com shows nothing less than the future of sports - and its makers.

Sports Business Corner
ISPO Munich 2023 is just around the corner and the sports world is eagerly awaiting the trends and innovations. We show which highlights retailers and trade visitors can expect at the trade show, who is at the start with outstanding developments, and which new ideas and perspectives are moving the industry worldwide. Of course, this is also the start of the order season. We show how entrepreneurs inspire their business partners, which brands are now at the forefront, who the newcomers are and which mistakes should be avoided in retail buying.

Articles

• My padel premiere: making friends with walls
• Final spurt: These are the winners from the last round of the ISPO Award 2023!
• Outdoor sourcing: The industry needs new KPIs! - Part 2 
• When individual routes become well-trodden paths
• Good chemistry: How more sustainable fibres are replacing PFAS
• Training revolution: How AI is changing football
• Future retail: How cradle-to-cradle works in stationary retail
• How brands will benefit from major events in 2024
• 7 ISPO Award products that are ahead of their time
• IceBAT study: freezing for science
• THULE SAPLING child carrier in test
• Upwind for the kitefoil scene
• 6 inspiring retail ideas: From concept store and community run to carbon footprint
• The winners of the ISPO Cup in pictures

Accelerating Sports. In keeping with the philosophy of the ISPO Group, we look at where sport has been innovative and where it has changed. What was? What remains? What is coming? In December, we look back at the past year. Where did sports make the world a better place and where didn't it? What good news was there? Which products, pioneers, athletes and innovations have excited us and which trends have taken hold? And we take a look at the coming year: which trends are casting their shadows ahead, which challenges are coming, which events need to be on the calendar already?

Sports Business Corner
With 2024 just around the corner, we take a look at the sports industry's growth projections. Which brands have shown in 2023 that they have good sales arguments up their sleeves and have been able to convince customers of their value in an innovative way? What lessons can we learn from this and how will the sports business develop? Whether laws, Green Deal or REACH declaration: ISPO.com gives the most important input at the end of the year.

Articles

• 10 female athletes who inspired us in 2023
• 10 athletes who inspired us in 2023
• 10 sports personalities who left their mark in 2023
• Nirmal Purja: "Giving up is not in my blood"
• These are the most successful brands on Insta
• "The key word is adaptability" Franco Fogliato, CEO Salomon
• 3 megatrends from 10 years of ISPO Textrends
• 9 takeaways from ISPO Munich 2023: Working together to achieve the big picture
• Dreams, mindset, role models: This is how success works

Highlight articles on the focus topics also appear in our monthly newsletter "Perspectives of Sports and Outdoor."

To the registration

Your story and our focus topics are a good fit or you need advice on how to best showcase your brand on ISPO.com? Then get in touch with us.