![Einlass ISPO Digitize Summit Einlass ISPO Digitize Summit](/sites/default/files/styles/gallery/public/2019-07/ispo_digitize_summit_2019_jf_0004_0.jpg?h=199d8c1f&itok=-ldIUsiw)
Once again this year, visitors of the ISPO Digitize Summit can look forward to an exciting mix of keynotes from renowned speakers, workshops, meetings and interactive experiences.
![Besucher testet die Virtual Reality Brille Besucher testet die Virtual Reality Brille](/sites/default/files/styles/gallery/public/2019-07/ispo_digitize_summit_2019_jf_0129_0.jpg?h=c6980913&itok=HRVXXvlS)
Numerous exhibitors invite visitors to try out new digital trends and possibilities. Virtual and augumented realities are in the focus again this year.
![Judith Gerlach ISPO Digitize Summit Judith Gerlach ISPO Digitize Summit](/sites/default/files/styles/gallery/public/2019-07/ispo_digitize_summit_2019_jf_0053_0.jpg?h=199d8c1f&itok=OVU2ohnU)
Judith Gerlach, the bavarian Minister of State for Digital, and Klaus Dittrich, CEO of Messe München, took a guided tour of the ISPO Digitize Summit to show what the digital sports world of tomorrow will look like.
![Klaus Dittrich Eröffnungsrede ISPO Digitize Summit Klaus Dittrich Eröffnungsrede ISPO Digitize Summit](/sites/default/files/styles/gallery/public/2019-07/ispo_digitize_summit_2019_jf_0045_1.jpg?h=199d8c1f&itok=UQVeDwHf)
Klaus Dittrich, CEO of Messe München, also opened the second ISPO Digitize Summit. For him, one thing is clear: "The future of sports business is digital."
![Besucherin an der digitalisierten Kletterwand Besucherin an der digitalisierten Kletterwand](/sites/default/files/styles/gallery/public/2019-07/ispo_digitize_summit_2019_jf_0124_0.jpg?h=c6980913&itok=t9V5AAKO)
A visitor of the ISPO Digitize Summit tries her hand at the augumented climbing wall of Valo Motion.
![Transformers ISPO Digitize Transformers ISPO Digitize](/sites/default/files/styles/gallery/public/2019-07/ispo_digitize_summit_2019_jf_0133_0.jpg?h=c6980913&itok=MtlbE7jQ)
The visitors were also offered some show interludes. For example this Transformer, which could be photographed with visitors and exhibitors.
![ISPO Digitize Party ISPO Digitize Party](/sites/default/files/styles/gallery/public/2019-07/ispo_digitize_summit_2019_jf_0189.jpg?h=199d8c1f&itok=WfQ4NUWC)
GOOD DAY, GOOD NIGHT. This was the motto of the official ISPO Digitize Party in 2019. It was eaten, networked and celebrated exuberantly.
![Breakdance ISPO Digitize Breakdance ISPO Digitize](/sites/default/files/styles/gallery/public/2019-07/ispo_digitize_summit_2019_jf_0197.jpg?h=199d8c1f&itok=DV1rt-IK)
The dance floor of the ISPO Digitize Party was opened by the famous breakdance crew Step2Diz on the ASB GlassFloor, where an analog dance performance was lifted to new digital heights.