Focus B2B: What You Shouldn't Miss at ISPO Munich

Megatrends such as digitization, sustainability and individualization as well as trend sports such as climbing, eSports and health/fitness will be the focus of the world's largest trade fair for the sports industry with over 2800 exhibitors. In addition to sports stars such as Miriam Neureuther, Gina Lückenkemper and Britta Steffen, experts from all areas of the sports business will share their know-how.

One of the big highlights will certainly be the performance of skateboard legend Tony Hawk, who will give a keynote at the "ISPO Digitize Pioneers Night" on Monday (February 4th). The subject of digitization will be presented by numerous experts at the ISPO Academy Conference on the stage in Hall C6. Klaus Schwab will, for example, explain how to focus on customers in the new digital age.

The Verband Deutscher Sportfachhandel (VDS) will be presenting the new VDS Digital Fitness Check at its stand in the same hall and, in addition to on-site analysis, will also be offering practical help with marketing or staff training for experts. Suitable for this, sports bloggers and influencers will be offered a special program at ISPO Munich: These include a blogger breakfast and a special women's tour. Also in C6 at the Academy-Stage: On Tuesday (February 5th) representatives of Borussia Dortmund, Schalke 04 and Alba Berlin will discuss the opportunities in the growth market China at the first edition of the China Deep Dive Conference.

The topic of sustainability is also becoming increasingly important in the sports and outdoor industry. In the "CSR Hub & Sustainability Kiosk" in Hall A4, specialists such as Jon Cocino from "1% for the planet", Oliver Spies and Alexander Nolte from "STOP! Micro Waste", snowboarder Jeremy Jones from "Protect our Winters" or Rainer Uhl from the "Surfrider Foundation" will inform about latest developments on the subject.

In addition, many brands are again exhibiting their sustainable innovations. An overview can be obtained from the ISPO partner greenroom voice.

On the topic of women in the sports business and the female target group the "ISPO Munich Womens Lounge powered by Frauen verbinden" offers numerous highlights. This includes discussions with female managers and special tours of the fair.

Of course, new and old trend sports will also be in the spotlight at ISPO Munich 2019. The 2020 Olympic climbing sport is experiencing a rapid development right now and will be discussed in the new indoor climbing hub in Hall A3. On Tuesday (5th of February/12 o'clock) World Federation President Marco Scolaris will give a lecture on "Climbing & Olympia - A trend sport is growing up".

eSports is not yet Olympic, but millions of fans around the world are already cheering on it. In Hall C6, visitors to ISPO Digitize can experience computer sports live for the first time at the trade fair. Among other things, a friendly match between Bayern Ballers Gaming, the eSports team of FC Bayern Basketball, and the ISPO community will take place in the eSports Arena. There will also be lectures by Sport1, Nielsen, the German Football League (DFL) and 7Sports on the growth potential of gaming. eSports also plays an important role in the ISPO Munich Sports Week.

The topic of health and fitness continues to boom. On Monday (4th of February) the experts of the running scene can inform themselves about the latest trends at the annual RUNNER'S WORLD Running Symposium. Yoga is the main focus on the Body & Mind stage at ISPO Munich. Of course, in Halls A5 and A6 you can also get an idea of other fitness measurement trends such as Elliptical Training, Urban Running or Functional Training.

In Hall B5, skiing will for the first time be united under one roof and harmoniously integrated into the snow sports area in Halls B2 to B6. For that matter, Cross-company cooperations such as the innovative Gripwalk ski boot sole will be in the focus of attention. Also the Megatrend Individualization will be discussed here as in the other halls at ISPO Munich. Of course, winter sports stars will be guests again: biathlon legend Ole Einar Björndalen will come to ISPO Munich. The most successful winter sportsman of all time will be awarded the ISPO Cup on Tuesday (5th of February).