Sports Business/11/16/2021

Broad Support from the Industry

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Due to far-reaching market changes in recent years, the ISPO team, together with leading representatives of the industry, has made the strategic decision to permanently postpone the two leading trade fairs ISPO Munich. For 2022, this means: ISPO Munich 2022 will now take place from 28 to 30 November 2022 (Monday to Wednesday). The new date for OutDoor by ISPO 2022 is 12 to 14 June 2022 (Sunday to Tuesday). Many exhibitors, retailers and associations have already confirmed their presence and support. What the industry says about the postponement of the dates:

ISPO Munich 2020 - Entrance West
ISPO Munich 2020 - Entrance West

Andrew Denton, CEO UK’s Outdoor Industries Association, member of the OutDoor by ISPO advisory board

“After much debate, survey work and reaching out to the industry we are pleased to support the new earlier dates of OutDoor by ISPO and the ISPO Munich show. Supply chain issues, and delays are a global problem for the entire industry right now, it is essential we get ahead of them and as we return to a post-Covid world we have trade meeting points that are in the right place, with the right partners and at the right time. The OIA will do all it can to support ISPO and look forward to seeing our members in Munich in 2022.”

Andrew Denton, CEO Outdoor Industries Association.
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Outdoor Industries Association

Antje von Dewitz, CEO VAUDE Sport GmbH & co. KG

"I am very pleased that both ISPO Munich and OutDoor by ISPO (the latter especially from 2023) will be moved significantly forward in time and thus become real leading trade fairs. The long-forced break by Covid has shown us that the exchange between brands and retail about trends, highlights and innovations through these trade fairs is important for the emotional cohesion and professional interaction in our industry. The early timing clearly supports this meaningfulness. We at VAUDE will definitely be represented at both trade fairs."

Antje von Dewitz, CEO VAUDE Sport GmbH & co. KG
Image credit:
Vaude

Ronny Höhn, Managing Director Bergfreunde

"I consider the fact that the OutDoor by ISPO trade fair will take place earlier in the year in future to be an important and correct step, as it better reflects the order and season planning cycle and thus meets the needs of retailers."

Andy Schimeck, Managing Director Equip Deutschland GmbH

"In close coordination between the outdoor and sporting goods industry, the important partners in the sports and outdoor trade and Messe München, we have succeeded in setting the leading global trade fairs, OutDoor by ISPO and ISPO Munich, on dates that suit all partners in the future. We are certain that the trade fair in June and in future in May will set the impulses for the industry worldwide. And together we, as the outdoor industry, will generate worldwide visibility for the cross-sector themes of the future. I am looking forward to strong trade fairs in June and November and appeal to all partners and colleagues to do the same. Only together are we strong."

Andy Schimeck, Managing Director Equip Deutschland GmbH
Image credit:
Equip

Benjamin Thaller, Executive Director of Outdoor Sports Valley

"The trade show remains a key moment for the industry. It is a meeting place of the outdoor sector where we can not only exhibit but also discover and share. After 2 years of “No show” we are excited to see OutDoor by ISPO coming back in 2022 with earlier dates. Beginning of June fits with the market expectations of suppliers in order to match the reality of the supply chain. Outdoor Sports Valley will be present at the show with the “Camp de Base” booth gathering brands of the French outdoor industry in order to provide them with a key opportunity to enter and succeed on the worldwide outdoor market. See you in Munich on June 12."

Benjamin Thaller, Executive Director Outdoor Sports Valley

Michel Gogniat, Sales Director at Ternua Group

"In the last two years, we have all faced huge changes in our lives. Our industry was also severely impacted in many ways, one of them being the supply chain. This makes it crucial to be able to meet all our key partners much earlier than it used to be. Messe Munchen’s team has been, as usual, very attentive to our needs and proactive to find solutions. We really look forward to going back to Munich and experience again the vibrant atmosphere of ISPO Munich and OutDoor by ISPO."

Michel Gogniat, Sales Director Ternua Group

Hans-Hermann Deters, CEO SPORT 2000 GmbH

"We’re convinced the industry needs a strong leading trade fair. With the reorientation of the dates, Messe München is demonstrating proximity to both the market and customers. With the new dates, the course has now been set for ISPO Munich and OutDoor by ISPO to gain significant relevance again. The new dates are ideal for the respective saison kick-off and will certainly make the trade fairs the place-to-be. Together with the SPORT2000 management team I’m certain our retailers will use this platform. The decision made by the ISPO organisers has met both our expectations and the wishes of retailers. So we’re definitely looking forward to events with all the important participants, at the ideal location and now also at the right time!"

Hans-Hermann Deters, CEO SPORT 2000 GmbH
Image credit:
Sport 2000

Stefan Rosenkranz, Executive Board BSI - Bundesverband der Deutschen Sportartikel-Industrie e.V.

"We are pleased that Messe München is responding to the changes that the sports and outdoor industry is also experiencing with a new date and trade show concept. In positive and intensive discussions with BSI e.V. and other important partners, we were able to develop a very good basis for the future. ISPO Munich and Outdoor by ISPO will once again become the most important international trend and innovation platforms for the entire sports market. As the world's leading trade shows, they also provide early orientation for the sports and outdoor trade. In addition to new dates, the content of the trade show will focus on product trends and innovations, but also on key industry topics such as sustainability, digitalization and, above all, sport and activity in society."

Stefan Rosenkranz, Executive Board BSI - Bundesverband der Deutschen Sportartikel-Industrie e.V.
Image credit:
BSI

Martin Riebel, CEO Schwan Stabilo Outdoor Gruppe

"Finding the right dates for the major flagship trade shows ISPO and Outdoor by ISPO was a thorny issue long before Corona. As with so many things, Corona has now once again acted as an accelerator. The newly set dates make absolute sense because they now finally serve as a perfect pre-orientation for the trade before the first shopping appointments, and buyers can get a global overview of new trends, brands and innovations."

Mark Held, President European Outdoor Group

“The new timing better reflects the realities of the market now and in the future, and creates an international beacon event for all stakeholders at the right time – before the majority of the seasonal order business is conducted. For me, this is also a powerful representation of our ongoing positive, constructive, and successful partnership with Messe München and a great example of true pre-competitive collaboration at its finest.  

As further evidence of this collaboration, Messe München is now also bringing forward its ISPO winter show dates, going out of the way to ensure that the event remains a relevant and successful gathering for both the outdoor and sporting goods sectors. I applaud the team at Messe München for their courage in implementing these major changes for such important events and I’m looking forward to seeing everyone in Munich at OutDoor by ISPO in June next year.”

Mark Held, President European Outdoor Group
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European Outdoor Group

Arne Strate, General Secretary European Outdoor Group

“The European Outdoor Group has undertaken extensive research, with our members and with other individuals and organisations in the industry, and it’s very clear that trade shows will remain an integral part of the business year for the wider outdoor and sporting goods sectors. When held at the right time, there is simply nothing as effective and efficient for providing a full overview of the market, new products, and global trends, or for catching up with peers and colleagues in just a few short days.  

For these reasons, we are extremely pleased that the team at Messe München have listened to the needs of our members and the wider outdoor industry. They have agreed to bring the date of our joint show, OutDoor by ISPO, forward to the first half of June in 2022 and even earlier in 2023 to the end of May."

Arne Strate, General Secretary European Outdoor Group

David Ekelund, Chair of the board, Scandinavian Outdoor Group

“Yes! Though we were really excited to get together, have a boost of energy and get the chance to showcase what has been cocking in the Scandinavian design teams – we do believe that the new dates are just right and will put Outdoor and ISPO in the right place in the calendar. We promise to be back with a bang! Everybody to Munich 2022!"

David Ekelund, Chair of the board, Scandinavian Outdoor Group
Image credit:
Icebug

Natascha el Mahmoud, General Manager Commercial Europe Jack Wolfskin

“With ISPO being moved to November, the trade fair is gaining in importance for us. It marks the official start of our sell-in process and thus creates great added value for all our customers. They can get an overview of the upcoming trends and highlights of the season at exactly the right time at the fair."

Natascha el Mahmoud, General Manager Commercial Europe Jack Wolfskin
Image credit:
Jack Wolfskin

Juha Luhtanen, CEO Luhta Sportswear Company

"We at the Luhta Sportswear Company are extremely happy with the new earlier timeline of the ISPO show. It allows the industry to have a more thorough understanding of the offerings before committing to orders and also creating a better understanding of the demand to be utilized in production to suppliers/brands."

Juha Luhtanen, CEO Luhta Sportswear Company
Image credit:
Luhta

Stefan Herzog, President of FEDAS and vds (European and German Retail Association)

„For more than 50 years, ISPO has been an international icon, a forerunner for trends in our world of sports. Quite early in the 90th, ISPO positioned itself as an all-year service provider for our industry. However, there have always been discussions about a suitable date for the ISPO Munich trade show. Like each of us, the ISPO team faced the challenges in the pandemic - we all see that early decisions in our mutual marketing and sales processes are key more than ever. That is why the European and German associations of retailers are very pleased with the decision and early announcements of the dates for the OUTDOOR by ISPO and the ISPO Munich as of 2022. The whole sporting goods community should appreciate those two flag-waving events for our united sports ecosystem and be there in 2022!“