Sustainability’s Role in the Future Of Snowsports

How can snowsports continue in the face of climate change? This presentation explores the crucial role of eco-accountability in shaping the future appeal of snowsports brands. We'll analyse the shifting behaviours and emotions driving key consumers in the sector for 2026 and beyond, examining how these changes will impact what they demand from manufacturers and retail brands. We'll review case studies from innovative companies pioneering renewable and regenerative materials, focusing on effective, achievable sustainable strategies that manufacturers can implement to enhance their products' appeal to future snowsports consumers. The presentation will conclude with a discussion featuring the WNDR Alpine team, who will share how they've placed sustainable innovation and collaboration at the core of their brand, prioritising genuine impact over superficial sustainability efforts.