As a Strategist for WGNS’s Sports & Outdoor platform, Rory’s expertise lies in deciphering cultural signals and technical innovations to analyse key equipment trends for the industry’s future. With a professional background in journalism and experience working across Europe, South America and Australia, Rory brings a global outlook to his trend forecasting and analysis. While he is not forecasting trends, Rory is away on his next adventure, big or small—backpacking along a new route, escaping to the mountains to ski, or hiking in a new part of the country he has yet to explore.