JobRad x SC Freiburg: Bicycle x Football

JobRad's sponsorship work with Sport-Club Freiburg inspires thousands of fans and effectively promotes sustainable mobility. How does the sponsorship bridge the gap between Bundesliga football and cycling? Why does the partnership work so well and what is the strategy behind it?
  • Birte Gensch
    Birte Gensch
    Teamlead customer communication
    JobRad