HYROX x PUMA: A strong partnership in fitness racing
- Monday, December 02, 202413:50 - 14:10Add to Calendar2024-12-02 13:50:002024-12-02 14:10:00HYROX x PUMA: Eine starke Partnerschaft im Fitness RacingRoom 14bIspo.comEurope/Berlinpublic
- Event locationMunich Trade Fair Center, Internationales Congress Center München, Room 14b
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- LectureGerman
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The partnership between HYROX and PUMA marks an important step in fitness racing. Launched in Germany in 2017, the sport combines running with functional workouts and has established itself globally. PUMA, which has been involved since the first HYROX race in 2018, is now an official partner until 2027. Together, they are developing innovative sportswear and a special shoe collection for 2025. Why is this partnership so important and how do both sides benefit from each other? What are the key factors for the global success of this sport?
