Handball, EURO, cycling - fresh impetus for the brand
- Monday, December 02, 202414:40 - 15:00Add to Calendar2024-12-02 14:40:002024-12-02 15:00:00Handball, EURO, Radsport – Frische Impulse für die Marke Room 14aIspo.comEurope/Berlinpublic
- Event locationMunich Trade Fair Center, Internationales Congress Center München, Room 14a
- Event
- LectureGerman
- Topic
- Track / Segment
A cycling team, Germany's most important cycling race, the biggest sporting event in the country since 2006 and the European Handball Championship have one thing in common: LIDL is involved as a sponsor. How does LIDL combine a passion for sport with successful brand management? Which sponsorship campaigns are used to refresh the brand image?
