ISPO Charity Merch – Harnessing the Power of Sport for a Good Cause

Welcome to a very special discussion session at ISPO 2024! Today, we will explore the transformative power of sport and how it can be used to support children in challenging life situations. At the center of this conversation is Laureus Sport for Good – an organization that supports over 300 sport-for-social-change programs globally and is active in more than 30 cities across Germany and Austria.

This insightful discussion will be moderated by Marcus Meyer, Managing Director of Force of Disruption GmbH, and will provide a deep dive into the collaborations between brands, ambassadors, and social initiatives. On stage, we will be joined by:

Pascal Beij, Chief Commercial Officer (CCO) at Unzer
Paul Schiff, Managing Director DACH at Laureus Sports Foundation
Lena Haushofer, ISPO Exhibition Director

A special highlight of this session is the exclusive collaboration between Lina Magull, German national player and Laureus ambassador, and TB International. For the first time ever, Lina has designed a limited-edition t-shirt, with all proceeds benefiting the Laureus Sport for Good programs. Only 500 pieces of this unique shirt will be available – a powerful symbol of supporting children through sport.

Join us as we discuss how we can harness the power of sport to give children new opportunities and create positive change. This session offers valuable insights into how sport, brands, and social responsibility can work together for the greater good, and also provides the chance to purchase an exclusive charity t-shirt and become part of this important movement.

We look forward to seeing you at the Mainstage in Hall B2!
  • Lena Haushofer
    Exhibition Director ISPO Munich & OutDoor
    Messe München GmbH
  • Marcus Meyer
    CEO
    Force of Disruption GmbH
  • Pascal Beij
    CCO
    Unzer GmbH
  • Paul Schif
    CEO
    Laureus Sport for Good Foundation Germany, Austria