Workshop: Building and Empowering Your Expert Customer Community in Your Online Shop

In this workshop, we’ll take a deep look into the topic of community live advice. Stephan Buschmann, Director Customer Service B2C & B2B at Jack Wolfskin, will explain in detail:\n • Why Jack Wolfskin decided to connect shoppers with their community of loyal customers • How they built their own Guuru community and who the Guurus are • The magic of peer-to-peer conversations: what happens when like-minded people exchange about their passion • What results do they achieve through community conversations in the online store \n \n We’ll be joined by Steff, a trail runner and Guuru from the Dynafit community, who has been sharing his passion, expertise, and brand loyalty with online shoppers on the Dynafit platform for over three years. He’ll share: • Why he is a Guuru for Dyanfit • How a typical community conversation looks like. \n \n Everybody talks community: come and join our open discussion and share your opinion with us.