Selling D2C with the community: How Jack Wolfskin & Dynafit are taking a new approach in their online stores

In a competitive landscape, people don't just buy products—they buy stories and emotions. But how do you create memorable moments in online stores? Jack Wolfskin and Dynafit will showcase how they connect online shoppers with passionate customers and let shoppers experience products through the expertise of their dedicated long-time customers. We'll also explore how authentic Community Opinions from these live peer conversations are extracted and presented as trusted User Generated Content on the product pages.