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The ISPO Digitize Summit celebrates its premiere this year. As on day one (check here what happened on day one), many highlights in the form of renowned speakers and innovative workshops awaited the visitors. What happened on day two of the event for digitization in the sports business can be seen here:

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Day two of the ISPO Digitize Summit starts with Daniel Körber, expert for digital transformation at Deutsche Telekom. Körber admits that digitization is not anchored in Telekom's DNA. External experts help to increase digital know-how at Deutsche Telekom.

Now in the spotlight on the big stage is the ISPO Digitize favourite: Pepper, the robot. Speaker Nicolas Boudot of SoftBank Robotics says: "60 percent of customers prefer to buy in stationary shops. Pepper helps deliver a unique customer experience."

Image credit: Messe München GmbH

BMW Board Member Peter Schwarzenbauer now holds his keynote speech on the topic "Digital Ironman for Future Mobility". "A few years ago it would have been very unusual for a representative of the automotive industry to speak at a digital congress," he begins his keynote address.

Image credit: Messe München GmbH

The workshop on e-commerce strategies attracts many visitors. Johannes Altmann of Shoplupe has been a business consultant for many years. "My #MAKERday seminar usually lasts a whole day, I crushed it up for you."

Image credit: Messe München GmbH

The ISPO Digitize Summit networks. The best job offers from the sports industry were on display. With a QR code you get directly to the detailed digital job advertisement. 

Image credit: Messe München GmbH

Workshop with FC Bayern: Benjamin Stoll talks about the FCBayernHackdays and what the German record champion learned from the interaction with the crowd at the hackathon.

Image credit: Messe München GmbH

Jan Kegelberg from SportScheck explains how the introduction of in-store tablets has helped to increase in-store sales. Important: they must be used by the seller.

Image credit: Messe München GmbH

Futurologist Anja Kirig holds the last keynote speech on the second day of ISPO Digitize on the future of the sports market and its consequences for society. "Sport is becoming more and more important in society." However, sport must come to the people.

Tobias Gröber, Head of ISPO, gives the closing speech at the two-day ISPO Digitize Summit. In his wrap-up he emphasizes, among other things: "Digitization is not going away anymore. So go ahead. Launch now!"

Image credit: Messe München GmbH
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