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“As one of the core European markets, Germany will play an incredibly important role for the global growth target of 50 percent by the end of 2020, and we look forward to doing our part towards achieving this goal,” said Tobias Zingel.
New Balance is growing in the Performance and Lifestyle categories in Germany, and is experiencing “a strong momentum,” said the new Germany head. “Future Sport” is said to come as a new category in the near future, “which will combine the best of both worlds and pay into the global athleisure trend,” New Balance announced.
Chaudhary and Schürmann support Mund
The Boston-based companies also announced two other staffing switches. Senior Sales Manager Philipp Mund is getting support: “For the implementation of the specifically adapted growth strategy of the Performance and Lifestyle categories, New Balance is naming former Key Account Manager Zeeshan Chaudhary as Sales Manager Performance and Moritz Schürmann as Sales Manager Lifestyle.”
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