How ISPO Brandnew takes start-ups to the next level

1. ISPO Brandnew - The growth accelerator for start-ups
2. ISPO Brandnew Benefits

The manufacturer GoPro has revolutionized the video industry and made action sports accessible to everyone. The impressive stunts and daring maneuvers have been going viral on social media for years and trigger an adrenaline rush just by watching them. But even a mega brand like GoPro started small and was honored with the ISPO Brandnew Award when it was still a start-up - a real growth booster for the still unknown brand. It was a dream come true for founder Nick Woodman. Today, he is one of the richest people in the USA.

"We want to constantly seek out new markets and expand our network. Being at ISPO helped us meet new potential business partners and GoPro customers from all areas of the sports world. The ISPO Brandnew Village was a great start!" Nick Woodman, GoPro, ISPO Brandnew Finalist 2005

If you are part of ISPO Brandnew, you belong to a real community. Today, the former winners form a strong network and a unique community. And what's more: for the start-ups, the award and contact with other innovators are absolute game changers in their success story.

"ISPO is a strong growth accelerator for Covision Media because ISPO has a large but closely connected and high-quality B2B network in the sports, outdoor and footwear industry. Access to this network, together with winning the ISPO Brandnew Award in the "Sports, Technology and Platforms" category, has enabled us as a technology start-up to immediately make the right contacts in the markets relevant to us and thus accelerated our growth." Franz Tschimben, CEO Covision, ISPO Brandnew Category Winner 2022

ISPO Brandnew is THE platform for start-ups to present their innovative products or services to the sports industry and make important contacts that are otherwise difficult to access. ISPO Brandnew gives start-ups a success booster and a head start. 4 reasons why the platform is worthwhile:

1. connecting platform

Investors, founders, retailers, distributors or other start-ups. ISPO Brandnew is the perfect platform for everyone who wants to connect with really valuable partners. Especially as a start-up, it is essential to make new contacts, network with other players in the industry and find potential business partners. Or simply to talk to other start-ups about their experiences, successes and fuck-up stories in order to learn from each other.

"Thanks to our presence at ISPO, we were able to feel the great interest in MEVO from manufacturers, retailers, media and end customers. The many new contacts have opened up completely new opportunities for us and we are in talks with well-known manufacturers in the industry." Martin Edelsbrunner, Founder MEVO Sport (EDELWORKS GmbH), ISPO Brandnew Finalist 2022

2. simplified market access

ISPO Brandnew makes market access easier. ISPO Munich is the place-to-be for the sports industry. Everyone who sets the tone and is keen to discover new ideas and innovations can be found here. ISPO Brandnew enables start-ups to present themselves to exactly this audience. By participating in the competition, start-ups can present their innovations to a broad audience of industry experts and receive valuable feedback directly.

"ISPO Brandnew played an important role in my life. The award was a big career leap for the GIBBON brand." Robert Käding, Gibbon Slacklines, ISPO Brandnew Finalist 2009

3. targeted scouting

ISPO Brandnew not only offers start-ups the opportunity to network and find business partners, but also to be found. Targeted scouting is therefore an important part of ISPO Brandnew, as it enables companies and investors to discover and identify promising start-ups in the sports industry.

"Our presence alone opened many doors to the industry. We made contacts with the media of the snowboard scene and other manufacturers who have played a key role in our surprisingly fast growth." Jorgen Karlsen, Bataleon, ISPO Brandnew Finalist 2005

4. analysis of the start-up ecosystem

ISPO Brandnew is a real team player and offers start-ups an analysis of their ecosystem. The start-up ecosystem in the sports industry is considered as a whole and trends and developments that are relevant for start-ups in the industry are analyzed. And that's not all: the challenges that start-ups in the sports industry have to face are also closely scrutinized. Financing, talent acquisition, scaling and expansion into new markets are all stumbling blocks that can jeopardize the success of a young company. Based on this analysis, ISPO Brandnew offers participants valuable insights and advice on how to improve their business models and succeed.