A key role in the digital transformation of retail is played by the salesperson on the shop floor. Because the conflict between online and offline was yesterday. How Intersport, Sport Scheck and Globetrotter combine the advantages of all channels to create a networked salesperson.

Multichannel retailer SportScheck spoke at the ISPO Digitize Summit about the introduction of an in-store app for sales staff. The industry can learn from this.

Maximilian Hofbauer, managing director of Bergzeit and before that long-standing manager in the sports industry, finally demands more cooperation from the industry instead of sliding deeper and deeper into a competitive situation. Especially in e-commerce.

Orders in real time, all information online and a pleasant customer journey. This is what modern sports retailers demand from their partners on the manufacturer side. But B2B e-commerce is only picking up speed so slowly.

Blue Tomato is one of the leading board sports retailers in the German-speaking countries and is celebrating its 30th anniversary this year. The company from Austria has never lost touch with its target group. Ispo.com talked to the new CEO Adam Ellis about the Blue Tomato success story and the future challenges.

Beachbody, the netflix of fitness, launches a clothing brand. CEO Killick Datta explains in an interview how he intends to establish the newcomer in the growth market. The first collection will soon be available.

In an interview, the new CEO explains where he sees the most important growth potential at Haglöfs and explains what parent company Asics can learn from the Swedish outdoor brand.