While Adidas is growing globally, the sporting goods group is struggling in its home market of Western Europe. Now Adidas has reacted.

In the USA, the Ragnar Relays have long been an institution and are supported by companies such as Reebok or Nathan. With the Ragnar Wattenmeer from Hamburg to St. Peter-Ording the series has also arrived in Germany.

Microsfere combines a filtering breathing mask for athletes with data collecting and style and therefore was awarded as ISPO Brandnew winner in the Wearables category. In our interview founder Judit Fabian talks about the difficult development process and the decision to get expertise from Silicon Valley.

The sports department of the software giant SAP has a new head: Svend Wittern will take over the position and will in future be responsible for the department, which is responsible for performance data collection and digitalization in the sports business, among other things.

The Fiftyten transport system transforms pickups into both an outdoor base and a sleeping tent in no time at all. The German start-up was awarded for its innovation at ISPO Brandnew 2018. In an interview, founder Stefan Decker explains the rocky road to success and the next big goal: the US market.

Rund einen Monat vor dem European Outdoor Summit in Malmö gibt die European Outdoor Group als Veranstalter weitere hochkarätige Redner bekannt. Auch in diesem Jahr wird es zudem wieder ein Networking Event geben.

Tubolito is one of the ISPO Brandnew Winners with its super-light and robust bicycle tubes. In an interview, founder Christian Lembacher explains how the idea came to him when changing the tubes at his bike.