Lars Becker | ISPO.com

ISPO Autor

Lars Becker

As a journalist and reporter, Lars Becker has been traveling the world for over three decades. At mega-events such as the 13 Olympic Games as well as in search of the exciting background of the sports business. The qualified journalist and trained sports manager is passionate about the diversity of sports and brands beyond soccer. For ISPO.com, the outdoor fanatic has been writing for a decade about the latest developments in the sports industry, how money and sports interact and what's behind the most exciting protagonists of the scene.

SportsTech

Virtual reality in the stadium - that would probably to fans’ liking at the soccer World Cup, too

Is the Future of Soccer a Virtual Reality?

At the start of the soccer Bundesliga: Free Wi-Fi has long since become standard. Professional soccer is awaiting totally different, high-tech innovations that still seem like science fiction today.

Digitalization

Virtual Reality im Stadion - das würde wohl auch den Fans bei der Fußball-Weltmeisterschaft schmecken

Is the soccer future a virtual reality?

At the start of the Bundesliga soccer season, free W-LAN has long been standard. Professional soccer is likely to see a whole range of other high-tech innovations that still seem like science fiction today.

Sports Business

Mission "Forever First": Usain Bolt aims to win one last time at the IAAF World Championships in London

This is how the business with the fastest man in the world works

Usain Bolt is the fastest man in the world and a multimillionaire. This is how the million-dollar business with the super sprinter works.

People

Sonni Hönscheid is a world champion in stand-up paddling.

How SUP Works: World Champion Sonni Hönscheid Gives Tips

What does the perfect training for stand-up paddling (SUP) look like? Three-time world champion Sonni Hönscheid gives handy tips.

People

Philip Köster has won the PWA Wave Riding World Cup three times.

Philip Köster: “Suddenly there’s a great white shark next to me!”

Philip Köster, three-time windsurfing world champion talks with ISPO.com about his comeback after a ten-month injury break, his sponsors, and a risky encounter. Exclusive interview with the German windsurfing superstar.

Sports Business

The Intersport press conference with Hannes Rumer, Kim Roether, Michael Steinhauser and Jochen Schnell (l. to r.).

Intersport in “Biggest Reconstruction Phase in History”

Intersport Germany concluded 2016 with an increase in turnover of one percent, to 2.90 billion euros.

Sports Business

Sport 2000's Hans-Hermann Deters, Hans Allmendinger and Andreas Rudolf at ISPO Munich 2017.

From RFID to Wi-Fi: SPORT 2000 backs digitization

SPORT 2000 plans to stimulate its growth with a digitization drive. In 2016, one of Germany's leading groups of sports retailers generated sales of 1.84 billion Euros, up by 0.6 percent.