Lars Becker | ISPO.com

ISPO Autor

Lars Becker

As a journalist and reporter, Lars Becker has been traveling the world for over three decades. At mega-events such as the 13 Olympic Games as well as in search of the exciting background of the sports business. The qualified journalist and trained sports manager is passionate about the diversity of sports and brands beyond soccer. For ISPO.com, the outdoor fanatic has been writing for a decade about the latest developments in the sports industry, how money and sports interact and what's behind the most exciting protagonists of the scene.

Winter sports

In the race for victory and money: Germany’s top biathlete Laura Dahlmeier leading the competition.

How ski manufacturers profit from the biathlon boom

Is sponsoring biathletes worth it for their outfitters and what do the athletes get from their outfitters? ISPO.com shows what the deals between outfitters and athletes look like.

Winter sports

Severin Freund gewann den Gesamtweltcup 2014/2015.

This is how much ski jumping star Severin Freund earns

Ski jumping world champion Severin Freund has long been a brand. However, he can only dream of the millions in income of soccer stars. He explains to ISPO.com why that's not a problem for him.

OutDoor

At Sherpa, tradition is deeply rooted in company philosophy.

Outdoor company scores with unique Sherpa know-how

Sherpa Adventure Gear continues to manufacture a large proportion of its goods in Nepal, its home country and one torn by a devastating earthquake.

ISPO Munich

ISPO MUNICH 2017: A Celebration for Outdoor Fans

Three halls filled to the brim: The outdoor sector is growing at ISPO MUNICH 2017, too. We present the innovations.

Water sports

It’s done: Freya Hoffmeister becomes the first person to kayak around South America.

The Ice Cream Vendor Who Paddled Around South America

Freya Hoffmeister becomes the first person to go round South America in a sea kayak. Now she’s gone back to selling ice cream in her own ice cream parlors.

Tommy Delago, co-founder of Nitro Snowboards, together with his son to promote young people in action sports.

An industry seeks the way out of the crisis

For a long time, the action sports industry was on the up. Currently, however, sales are declining in some areas. There are many reasons for this, but there are also positive signals from the companies and from ISPO.

Sustainability

Washed up fishing nets and plastic waste from the ocean are being recycled by Adidas and used for shoe production.

An Adidas Shoe made of Plastic Waste and Fishing Nets

A snazzy shoe made of garbage? Adidas is making it possible and even wants to bring the product to stores this year, as part of its program on sustainability. The midsole is manufactured from marine waste with a 3D printer.