Lars Becker | ISPO.com

ISPO Autor

Lars Becker

As a journalist and reporter, Lars Becker has been traveling the world for over three decades. At mega-events such as the 13 Olympic Games as well as in search of the exciting background of the sports business. The qualified journalist and trained sports manager is passionate about the diversity of sports and brands beyond soccer. For ISPO.com, the outdoor fanatic has been writing for a decade about the latest developments in the sports industry, how money and sports interact and what's behind the most exciting protagonists of the scene.

Winter sports

Gregor Schlierenzauer feiert beim Weltcup in Titisee-Neustadt sein Comeback nach einer Knieverletzung.

Gregor Schlierenzauer chases the dream of Olympic single gold

Gregor Schlierenzauer already became one of the most successful ski jumpers of all times as a youngster. After a burnout and several injuries he wants to fulfil his dream of single gold at the Olympic Games 2018 in Pyeongchang.

Winter sports

Laura Dahlmeier has established herself (here in the yellow jersey) among the absolute world leaders.

Biathlon: The business behind the sport

Attractive competitions, exciting protagonists, fantastic TV ratings - biathlon is the trend sport in winter par excellence. The combination of cross-country skiing and shooting is now a million-dollar business and attracts major sponsors.

Winter sports

The big goal of Martin Fourcade: Gold at the Olympics in Pyeongchang.

This is Martin Fourcade: Achievements, supporters, sponsors

A dominant force in biathlon, Martin Fourcade wants to expand his gold medal collection at the 2018 Olympic Games in Pyeongchang. Alongside cross-country skiing, the Frenchman is a father and social media star.

Winter sports

Ole Einar Björndalen ist der erfolgreichste Winter-Olympionike.

This is Ole Einar Björndalen: Achievements, supporters, sponsors

At the age of 44, biathlon legend Ole Einar Björndalen wants to top off an unparalleled career at the Olympic Games in Pyeongchang. With eight gold medals, he is already the most successful winter athlete in the history of the Olympics, and Pyeongchang will be his seventh Winter Games.

Winter sports

Aksel Lund Svindal will nach langer Leidenszeit zurück auf den Alpin-Thron.

This is Aksel Lund Svindal: Successes, sponsors, social media

Aksel Lund Svindal is the ultimate all-rounder among the alpine stars. After a long period of suffering, he wants his second gold at the 2018 Olympic Games in Pyeongchang. We present the stars of the Olympic Games.

Winter sports

Anna Veith will nach langer Leidenszeit wieder an alte Erfolge anknüpfen.

This is Anna Veith: Achievements, supporters, sponsors

Under her maiden name Fenninger, Anna Veith celebrated her best year in sports with Olympic gold and victory in the 2014 overall World Cup. But then came trouble, crashes, and injuries. This season, the race to take part in the 2018 Olympic Games in Pyeongchang is her most important.

Winter sports

New job as a ski expert: Felix Neureuther

After Career as a TV Expert: Felix Neureuther Continues in Skiing Business

During his career, slalom specialist Felix Neureuther was undisputed in German winter sports in terms of prize money, media presence and Facebook presence. After his career, he is a TV expert for ARD.