Lars Becker | ISPO.com

ISPO Autor

Lars Becker

As a journalist and reporter, Lars Becker has been traveling the world for over three decades. At mega-events such as the 13 Olympic Games as well as in search of the exciting background of the sports business. The qualified journalist and trained sports manager is passionate about the diversity of sports and brands beyond soccer. For ISPO.com, the outdoor fanatic has been writing for a decade about the latest developments in the sports industry, how money and sports interact and what's behind the most exciting protagonists of the scene.

ISPO Munich

Windsurfing World Champion Köster: From a white shark to ISPO Munich

A few days ago, the four-time windsurfing World Champion Philip Köster had a close encounter with a white shark but now he’s visiting ISPO Munich for the first time. He’s impressed by the world’s biggest sporting goods trade fair.

Sports Business

SPORT 2000: New Ideas for the Sports Industry

SPORT 2000 wants to continue to grow with new ideas. There’s set to be a “big bang” in the winter sports sector. Find all the information here.

Winter sports

Johannes Rydzek ist die große deutsche Medaillenhoffnung bei den Nordischen Kombinierern.

Johannes Rydzek: achievements, fans, and sponsors

Everyone’s talking about Johannes Rydzek. After four world championship titles, Germany’s Sports Personality of the Year 2017 is also going for gold at the 2018 Olympic Games in Pyeongchang.

Olympia

Eric Frenzel ist der Weltcup-Dominator der letzten Jahre.

Eric Frenzel: Family is even more important than all the gold

Five overall World Cup wins, five World Championship titles, 2014 Olympic champion: Eric Frenzel is the most steady Nordic combined skier of the century. He wants crown himself as champion yet again at the 2018 Olympic Games in Pyeongchang.

Winter sports

Richard Freitag ist aus seiner sächsischen Heimat nach Oberstdorf gezogen.

Richard Freitag: German hope despite tour-exit

As World Cup leader Richard Freitag was the favourite in the Four Hills Tournament. However, after a crash in the third jumping competition, he quit - but he is still a beacon of hope for a new ski jumping boom in Germany, which makes the sport interesting for the advertising industry as well.

Winter sports

Heidi Zacher bei ihrem Weltcupsieg in Innichen im Dezember 2017

Heidi Zacher: On course for medals at the Olympic Games

At the 2018 Olympic Games in Pyeongchang, Heidi Zacher was Germany's great hope for a medal in spectacular skicross. But a torn cruciate ligament in January slowed her down.

Winter sports

Stefan Kraft's biggest goal: An Olympic gold medal

Ski jumper Stefan Kraft: the Austrian's successes, fans and sponsors

Stefan Kraft is one of the best ski jumpers in the world - and the first in his sport to have a wax figure at Madame Tussauds. We introduce the Austrian, his successes, sponsors and social media presence.