Every sports brand has hidden potential which it can use to increase profits. An expert explains wherein this potential lies with five easy questions. 

Whether it’s Facebook, Twitter, or Instagram: The outdoor community keeps posting three hashtags.

An expert reveals the most important megatrends for sports brands and which mistakes sports companies keep making when planning their future. 

These days, René Wildhaber hits the road almost exclusively on his E-MTB. He previously used it to ease his training plan, and explains here how it works.

Winand Krawinkel is Managing Director Central Europe at Adidas. Starting in October, he will have a new function.

There are two new speakers for the industry highlight in Treviso at the beginning of October. In addition, the registration deadline will soon expire.

We explain which sports brand is called “five matches” in China and why it is important for almost every brand to know about brand registration.