ISPO is presenting itself with a new claim and brand appearance. The cross-channel, customer-oriented approach has already led to a new collaboration.

Electric bike manufacturers and retailers say what is missing for the e-bike to really pick up speed for everyone. Opinions are divided on this matter.

Connected biking is a part of the digital future. That’s why Bosch E-Bike Systems is focusing on the expertise of Cobi. The ISPO BRANDNEW winner can handle it. 

Adidas is on a winning track. This can also be seen in the award for the sporting goods manufacturer’s chief brand officer. The jury’s reasoning.

Adidas has organized a competition to generate ideas in the fight against plastic waste. Participants must meet the following requirements. 

An investor and business insider explains under what conditions he would immediately invest in a young company in the sports business.

The marketing strategies of e-bike dealers and manufacturers are different. In one way, though, they are all the same.