Merchandising

Feel-good factor instead of hardware store atmosphere: What sports retailers need to do to attract female customers.

China wants to become a world leader with billions invested in football. The DFB and the Bundesliga clubs are competing with other countries for the market with enormous potential, which is not free of imponderables.

A whole winter’s worth of skiing for just €205? Saas-Fee has just launched an incredible offer. There must be a catch...