Trade

Gamification has long been part of fitness apps. But sports retailers can also motivate their customers in a playful way and turn shopping into an experience with a few tips.

A key role in the digital transformation of retail is played by the salesperson on the shop floor. Because the conflict between online and offline was yesterday. How Intersport, Sport Scheck and Globetrotter combine the advantages of all channels to create a networked salesperson.

Maximilian Hofbauer, managing director of Bergzeit and before that long-standing manager in the sports industry, finally demands more cooperation from the industry instead of sliding deeper and deeper into a competitive situation. Especially in e-commerce.

Money, time, and suitable personnel - these are the biggest hurdles that sporting goods retailers face when it comes to digitization. They explained to ISPO.com how they deal with them.

In the value chain of the (sports) fashion industry, the procurement process has so far been only slightly digitalized. This could change with special sourcing platforms.