Trade

Transferring a brand name into Chinese is not easy. Facebook and the Dallas Mavericks have also noticed this. ISPO.com explains how serious mistakes can be avoided.

Adidas is expanding its e-commerce platforms at a rapid pace. As manager, Jacqueline Smith-Dubendorfer has played a key role in the online offensive for seven years. In an interview with ISPO.com, she explains how Adidas intends to achieve its high goals in online retail with strategic partnerships.

Sports retailers don't stand a chance against the global players? Not true. With their individual strategies, Keller Sports and Kickz show how you can successfully hold your own against the outsized competition.

The free trade agreement between the EU and Japan agreed this week is a source of rejoicing for European sporting goods manufacturers. Winter sports companies in particular are looking forward to the end of horrendous customs duties. But one final hurdle still has to be cleared.

Apparel companies sold millions of Fifa licensed items during this year’s tournament. The unpredictable matches present obstacles to meeting consumer demands.