Intersport Deutschland and the Signa Sport Group have joined forces in purchasing. Both sporting goods retailers should benefit from the larger purchasing volume.
Women are the target group that needs to be acquired in 2018: Our article with experts from the outdoor industry explains role models, better shopping atmospheres, and everything else involved.
Sport 2000 continues to expand in Europe. The Spanish Base retailer group becomes a new partner of Sport 2000 International and brings the association hundreds of new stores.
With the “AM4,” Adidas has manufactured a complete running shoe series digitally for the first time and tailored the shoes to a particular group of runners.
To customize products and services to the individual desires of customers, you first need to know these desires. However, data collection requires the right touch.
