The sports market in Germany continues to grow. Thanks to the surprisingly strong winter sports market, sales in 2017 were even higher than in the previous year. Since 2012 it has been growing by 4.3 percent per year on average.
How digital Adidas is: The sports brand gives an exclusive look into its concrete projects and visions for a digital future. Other digital companies show what technologies brands and retailers should pay attention to now
In recent years, the sports sector has learnt a lot about the female target group. But what does that mean in concrete terms? Do female customers need a different address? How does the strategy change? Our recommendations.
The ISPO Munich Sports Week runs parallel to the ISPO Munich. The programme is full of exciting events for all sports fans. Participation is expressly permitted.
Puma gets new owners. Majority shareholder Kering has announced that it will sell its majority stake in Germany's second-largest manufacturer of sports goods.
