Women are still underrepresented in outdoor sports. But since the "She Moves Mountains" campaign by The North Face a change is noticeable. Also because the gender marketing of the brand bears economic and social fruit.
Anta Sports Products has officially become a member of the Better Cotton Initiative (BCI). China's largest sporting goods company is now focusing on sustainability as one of its current efforts.
(Promotion) bluesign is a pioneer in the development of sustainable solutions for the textile industry. Which companies benefit and what bluesign signalizes.
Many companies from the sports and outdoor industry benefit from the bluesign® system. It ensures sustainability in the production of textiles. The picture gallery depicts the bluesign® system in detail.
Amer Sports keeps growing in the third quarter of 2018. While the company sees progress in the Chinese market, the negotiotations about a Chinese takeover haven't come to an end yet.
