The Olympic Games in Tokyo in 2021 are only one reason for the upturn in the Japanese sports market. Outdoor and young trend sports are in the land of the rising sun in.
After the sporting goods giant Adidas, Primaloft is now also working with Parley for the Oceans. The cooperation stands for the growing sense of sustainability in the sports business.
The recycling of used clothing is a challenge for the sportswear industry. The first projects and even products show that progress is nevertheless being made.
Are you thinking what to pack for your next hike? These gadgets will help you in your next adventure, whether you are a beginner or a more experienced hiker.
Consumer wishes have changed in recent years – and the sports industry has adapted to them. The participants of ISPO Textrends Spring/Summer 2020/21 showed that sustainability is essential. Developments are becoming more and more creative.
