Transferring a brand name into Chinese is not easy. Facebook and the Dallas Mavericks have also noticed this. ISPO.com explains how serious mistakes can be avoided.
Over 300 international experts from the outdoor industry attended the industry meeting. Mark Held, General Secretary of the EOG, also named the location of the next annual meeting.
After the surprising resignation of CEO Kim Roether in June, Intersport Germany has found a successor. Alexander v. Preen (53) will be the new CEO from November 1. The Executive Board will also be restructured.
Rund einen Monat vor dem European Outdoor Summit in Malmö gibt die European Outdoor Group als Veranstalter weitere hochkarätige Redner bekannt. Auch in diesem Jahr wird es zudem wieder ein Networking Event geben.
