The La Liga ball is provided by Puma, the new supplier of the Spanish Football Championship. In addition, the sports brand will sponsor two clubs in the future - and cooperate with new top stars.
C2B is the new buzzword of the future for the Chinese apparel industry. In the world's most digitized country, customer wishes are to move to the center of product development.
Sustainability is also playing an increasingly important role in the sports industry. ISPO.com shows brands that have shone in the past years through special environmental friendliness.
