The outdoor industry is complex. Takeovers, mergers, and new cooperations are the order of the day. ISPO.com uses a few important examples to highlight which brands in the outdoor industry are linked with each other and how - and what role investors play.
Surprise for the parent company of Sport 2000: CEO Günter Althaus announces his retirement from the top of the ANWR. Now the company is looking for a successor.
Women are still underrepresented in outdoor sports. But since the "She Moves Mountains" campaign by The North Face a change is noticeable. Also because the gender marketing of the brand bears economic and social fruit.
For photography and filming in tropical climates, desert heat or polar cold - outdoor cameras are the indestructible ones among cameras. Newest models by Fujifilm, Ricoh, Olympus and Nikon show where the trend for outdoor cameras is heading.
In an interview with ISPO.com, Jan van Leeuwen, European head of The North Face, talks about the new possibilities of the current outdoor movement - and why the focus on women still has to increase.
