Asics starts in 2020 with a new EMEA boss: Carsten Unbehaun, previously CEO of Haglöfs, succeeds Alistair Cameron. It is intended to further stabilize the company in a challenging market. In addition to Unbehaun, a new Vice President will join.
Stefan Ytterborn explains ISPO.com what it needs to get startup brands, team and products on a winning track and what trade fairs should regulate in the future to avoid waste.
After the sporting goods giant Adidas, Primaloft is now also working with Parley for the Oceans. The cooperation stands for the growing sense of sustainability in the sports business.
The sporting goods giant will close the Speedfactories in Germany and the USA by April 2020 at the latest. The company is now using the findings of the sneaker factory at other locations.
