Sporting goods industry

The outdoor brand The North Face pursues a noble approach: sustainability counts for Americans not only in their own products, but also in the minds of the consumers. The company has a number of ideas for this.

A Puma manager succeeds outgoing Adidas man Frank A. Dassler: The Federation of the European Sporting Goods Industry (FESI) has elected Neil Narriman as its new president. It is intended to represent the interests of industry in digitisation and in the fight against counterfeit products.

The Scandinavian kids label Molo is a new exhibitor at ISPO Munich 2020. CEO Mogens Jepsen introduces the kidswear brand and explains why itexhibits at ISPO Munich 2020.

The sports fashion brand Save the Duck is new at ISPO Munich 2020: CEO Bargi explains how his company intends to conquer the market with completely vegan sportswear and why the ISPO Munich is important for Save the Duck.

The ISPO whitepaper series Chinese Sports Consumer Values offers new insights about Chinese sports and outdoor customers. For Western companies, China's stressful work habits can turn into an opportunity.