Sponsoring

The world’s largest trade fair for business founders, Bits & Pretzels, takes place on September 24 - 26, 2017 in Munich for the fifth time – a must for every start up. Networking and keynotes are the focus. Along with others, Philipp Lahm (Fanmiles), Oliver Kahn (Goalplay) and Runtastic enter the sports business. The network “Frauen verbinden” (Connecting women) invites visitors on an “Innovation Journey” at the Munich trade fair. And ISPO.com is once again media partner for Bits & Pretzels.

Private brewery Erdinger Weißbräu is remaining loyal to winter sports, and has extended its sponsorship agreement with the BMW IBU Biathlon World Cup.

Since an accident 15 years ago, the former BMX and mountain biking pro Tarek Rasouli has been in a wheelchair. He’s remained loyal to his sport as a successful businessman. He co-invented the Red Bull District Ride – here, he explains how biking continues to further develop: with its professionals and recreational athletes.

Usain Bolt is the fastest man in the world and a multimillionaire. This is how the million-dollar business with the super sprinter works.

Win-win situation or destruction of the image? Opinions on the necessity of big sponsorship deals are divided.