Sponsoring

An investor and business insider explains under what conditions he would immediately invest in a young company in the sports business.

Marathon over soccer and Formula 1: The automobile giant BMW is breaking its own ground in sports marketing.

A$AP Rocky is one of the hottest rappers in the world – and an in-demand spokesperson. Now, the US sporting goods company Under Armour has concluded an endorsement deal with the rapper. 

For 12 years, the sports brand Erima has supported German gymnastics champion Fabian Hambüchen. Now, the outfitter and the former professional gymnast and gold medal winner at Rio 2016 are ending their partnership, which had lasted even after the end of Hambüchen’s career.

Starting 2018, the Munich Marathon will have a title sponsor at its start for the first time in its history. The insurance group Generali secured the naming rights for itself until 2020.