What are the common strategies behind cooperation between brands and ski regions? What do good partnerships look like? We have the most important answers to the topic.
For the first time, OutDoor by ISPO will open its doors in Munich from the 30th of June 2019. Read here what Reto Aeschbacher, Chief Marketing Officer at Scott Sports, thinks about the move, and why he is not only hoping for a breath of fresh air.
ISPO Munich is the first port of call when it comes to innovations and trends from the world of winter sports. We show interesting novelties in the video.
(Promotion) At ISPO Munich 2019, Alpina presents the highest contrast ski goggles available on the market. Christian Stecher, product manager for ski goggles at Alpina, reveals the special technology behind the goggles.
