In an interview with ISPO.com, Dynafit CEO Benedikt Böhm explains what he thinks is the “sexy new topic in mountain sports.” He also reveals which sport Dynafit still needs to focus on.
The large Viessmann Group has secured the rights as main sponsor for the upcoming FIS Ski World Championships 2019 in Seefeld and 2021 in Oberstdorf, thereby increasing its commitment to winter sports.
Wolfgang Mayrhofer gets a new position: The managing director of Atomic is again spokesman of the Austrian ski industry - as successor of Fischer CEO Franz Föttinger.
Skistar Felix Neureuther is one of the company's investors: avalanche airbag manufacturer ABS Protection is moving. It should be the next step in realigning the brand.
