Retail

No-line commerce is the most important trend in digital retail, says expert Matthias Schulte. He explains in an interview what sports retailers need to know about this topic and what today’s customer expects.

Digitalization has revolutionized commerce. Yet stationary sports retail can still be successful, says digital expert Heike Scholz in a guest article on ISPO.com. But to do so, retailers need to understand what has fundamentally changed through e-commerce.

Maximilian Hofbauer, managing director of Bergzeit and before that long-standing manager in the sports industry, finally demands more cooperation from the industry instead of sliding deeper and deeper into a competitive situation. Especially in e-commerce.

The Forge S hiking shoe from Tecnica is the first completely customizable outdoor shoe in the world. The Italian brand was awarded the ISPO Award as Product of the Year 2018 in the outdoor segment at the ISPO Munich. In our interview Tecnica explains the history of the custom-made shoe.

Digitalization and e-commerce are increasingly turning sporting goods manufacturers and retailers into competitors. Many retailers are upset about what they see as a lack of cooperation. The retailers outline their specific problems in part 2 of our retailer survey.