Retail

Rund einen Monat vor dem European Outdoor Summit in Malmö gibt die European Outdoor Group als Veranstalter weitere hochkarätige Redner bekannt. Auch in diesem Jahr wird es zudem wieder ein Networking Event geben.

Adidas is expanding its e-commerce platforms at a rapid pace. As manager, Jacqueline Smith-Dubendorfer has played a key role in the online offensive for seven years. In an interview with ISPO.com, she explains how Adidas intends to achieve its high goals in online retail with strategic partnerships.

Sports brands like Nike, Adidas, and Puma are focusing more and more frequently on pop-up stores in sales. The small stores out of nothing live off of creativity and spontaneity, and that is exactly what applicants for the sought-after positions should bring to the table. Because jobs in pop-up stores can be the starting signal for a stellar career in the sports business.

Sports retailers don't stand a chance against the global players? Not true. With their individual strategies, Keller Sports and Kickz show how you can successfully hold your own against the outsized competition.

Apparel companies sold millions of Fifa licensed items during this year’s tournament. The unpredictable matches present obstacles to meeting consumer demands.