Puma

For decades, Adidas and Puma, the two major German sporting goods manufacturers from Herzogenaurach, have been more separated than connected. With the two CEOs Kasper Rorsted and Björn Gulden, this seems to be changing. For the first time, the bosses of the once hostile companies appeared together. ISPO.com was there.

In the third quarter of 2017, Puma's consolidated revenues increased significantly compared to the previous year. The sporting goods manufacturer also considers the outlook for the final quarter of the year to be very good.

The Indian market is becoming increasingly important for Puma. CEO Björn Gulden has now explained how the sporting goods manufacturer succeeds in India.

Usain Bolt is the fastest man in the world and a multimillionaire. This is how the million-dollar business with the super sprinter works.

Those who work in the sports industry get to experience people and situations that would be impossible in other jobs. There’s nothing better than a sports job.