Puma has a new General Counsel. Martin Benda comes from the beverage manufacturer Coca-Cola and will in future lead the legal department of the sports company. After 20 years of operation, his forerunner has taken a new path.
Thanks to demand from China, Puma has made a good start to the financial year, like its local competitor Adidas. Furthermore, the sporting goods manufacturer will equip two popular football clubs in the future.
Puma presents its Annual Report 2017 in a creative way: Paired with Usain Bolt and his world record run, it is packed with numbers for 9.58 seconds. Also the 1st quarter 2018 is quite a sight for Puma.
The Adidas competitor promises its investors double-digit net sales growth until 2022 and there is also a clear target margin. As far as these prospects are concerned, parallels to Adidas are discernible.
Puma gets new owners. Majority shareholder Kering has announced that it will sell its majority stake in Germany's second-largest manufacturer of sports goods.
