The mountaineering brand Salewa is filling two positions around Key Account Management - with two people known in the company. It is the reaction to a recent turnover. Moreover, the Oberalp Group sees changes in its brand portfolio.
Schöffel senior partner Hubert Schöffel, who died on August 8, 2018, played a decisive role in the success of the family business. In autumn 2017, together with his son Peter Schöffel, he remembered the beginnings of mountain sports clothing and how the breakthrough came with Gore-Tex. ISPO.com was there.
In an interview with ISPO.com, Dynafit CEO Benedikt Böhm explains what he thinks is the “sexy new topic in mountain sports.” He also reveals which sport Dynafit still needs to focus on.
Women have long since arrived in mountain sports. However, mountain sports brands are appealing to women as consumers in very different ways. Which focus areas are they relying on? More in part 4 of our Mountain Sports series.
The South Tyrolean will succeed Massimo Baratto on September 1, 2018 and is thus responsible for the Oberalp brands Salewa, Dymafit, Wild Country and Pomoca, among others. At the same time, the Oberalp Group announces solid growth figures
