Markets

Sponsorship is booming; never before has more money been invested here. In times of an overabundance of advertising messages, sport offers something extremely valuable: genuine emotion. Which trends will become even more significant in 2019? Read Part 1 of our three-part sports sponsorship series here.

Trend sports offers major sponsorship opportunities for companies. The advertising space is usually exclusive and offers the opportunity to contribute. This has also been recognized by some companies that you wouldn’t expect.

Peter Ottervanger, General Manager of Icebreaker, explains in an interview what the OutDoor by ISPO needs to do to be attractive for the outdoor community.

Digitalization is also revolutionizing sports sponsorship. Marketing managers are increasingly shifting their budgets from print, radio and TV to the Internet, especially to social media. These are the biggest trends in picture sponsoring in 2019.

Digitalization is also revolutionizing sports sponsoring. Marketing managers are increasingly shifting their budgets from print, radio and TV to the Internet, especially to social media. These are the biggest trends in sponsoring 2019 in pictures.