Markets

Adidas, like its German competitor Puma, is once again increasing its expected sales for the 2018 financial year in the third quarter. America and China remain the driving forces behind the second-largest sporting goods group after Nike. But as recently, the sports company is worried about its home market and a brand.

Steve Evers, Vice Chairman of the Board of Directors, will become the new CEO of Intersport International Corporation GmbH (IIC) in spring 2019. This became known after Victor Duran "resigned with immediate effect" from his position as CEO in Berne at the end of October. Until Evers arrives, Intersport will receive an interim solution.

The topic of mobile payment didn’t gain momentum in Germany for quite some time. Now, the first sports retailers and brands are taking a step forward. ISPO.com gives an overview.

Manufacturers and retailers in the sports industry can use a central interface to make their data exchange more efficient. Adidas, Lowa and Marmot also use the tool.

Soccer dominates sports sponsorship in Germany, but other sports are catching up. Learn here why running sports are gaining in importance and why a marketer shouldn’t just focus on reach.