China is becoming a testing ground for individualization in the sports industry. The first customizable shoe model in trend sport trail running was launched in Shanghai.
Women are still underrepresented in outdoor sports. But since the "She Moves Mountains" campaign by The North Face a change is noticeable. Also because the gender marketing of the brand bears economic and social fruit.
Ortlieb wants to prevent the interchangeability of brands. Now the brand exclusively explains why the verdict against Amazon was a big step in the right direction.
